Whether you’re a first-time entrepreneur or a seasoned business owner, it’s important to create a solid business plan. A business plan can help you get funding, attract investors and partners, and provide structure for your company’s future.

Executive Summary

The executive summary is a short overview of the entire business plan. It’s typically one page long and written last, not as a substitute for the rest of your business plan but rather as an introduction to it. The executive summary should be used to quickly communicate key points about your company and its products/services to potential investors or partners.

Here are some tips for writing an effective executive summary:

  • Highlight what makes your company unique — explain how its products/services will solve customer problems better than anything else currently available on market today (or how they’ll do so tomorrow). 

Products And Services

The second section of your business plan is all about the products and services you will sell. It’s important to get this section right, as it will set the tone for everything else in your business, says Dr Michael Hilton New York.

Here are some questions you should answer:

  • What do I want to sell? Your product or service should be something that solves a problem for people who can afford it. If there aren’t enough people with money who have that problem, then maybe this isn’t the right time for you!
  • How am I going to sell it? Are there any restrictions on how or where we can advertise our products (like TV commercials only), or do we have free reign on marketing tactics (like Facebook ads)?
  • Who is my target audience? The more specific they are, the easier it’ll be for us when figuring out what kind of message needs delivering in order for them not only understand but also buy into what we’re doing here today.”

Marketing Strategies

Marketing is a key part of any business, and it’s important to understand your target market, according to Dr Michael Hilton New York. If you want to get your message out there and make the most of your marketing efforts, it’s vital that you define what goals are realistic for the short term and long term.

There are many different ways that companies can market their products or services–and they all have pros and cons. Some marketing strategies work better than others depending on what kind of product or service you’re selling, who your audience is (or could be), how much money is available for advertising purposes and so forth.

Management Team

The management team is the core of your business. They are the people who have been instrumental in getting you to where you are now and will continue to be crucial to its success. For this reason, it’s important that you include their names and roles in your plan.


I hope you found this article helpful in your quest to create a business plan. Remember that there are many ways to go about it and no right or wrong answer–the most important thing is that you make sure your document reflects the needs of your company.

By Phoenix

Phoenix Asher Holmes: Phoenix, a neuroscience researcher, shares insights about the brain, mental health, and cognitive enhancement techniques.